Last Chance Module Array

It is comforting to know that the Prairie can sustain man made art.  Last Chance Module is part of a series of art projects by M12 Studio.  Here’s what they say about in on their website:

Last Chance Module Array. Last Chance, Colorado. (Modules No. 4, 5). With Onix Architects, Groningen, the Netherlands. 2015-2016.

The Last Chance Module Array is part of M12’s Prairie Module series. The array is made up of two cubes that have been extruded to create a visual field containing a multiplicity of crosshatched forms. Despite its formal simplicity, the Last Chance Module Array contains many points of conceptual entry, from farm and ranch architecture to rural planning grids. The forms are reminiscent of rural timber frame structures and pole barns—their timbers having been finished with a Japanese wood burning technique known as Shou Sugi Ban, wherein cedar is burned to make the material more durable. The overall arrangement resembles a ghost-like structure, akin to what artist Robert Smithson referred to as a “ruin in reverse.” Alone in the landscape, it appears newly built or, just as easily, to have always been there, disintegrating over decades.

Prairie Madness is Trademarked

Because Prairie Madness (PM) is my first serious project I became concerned that I was putting all this time, effort and money into it.  What would happen if someone came along and got the trademark for this phrase.  Theoretically they could enforce it by having me remove everything in the public eye with this phrase on it.  

So I started the process back in May 2020 to see how I could trademark it.  Trademark is an entirely different beast as compared to copyright.  A work is copyright protected as soon as it’s created.  Your protection is markedly enhanced if you REGISTER it with the copyright office.  Registering is not a complicated affair.

Trademark is something you APPLY for and can easily be turned down.  It’s a costlier and time consuming process.  Most people have a trademark attorney help them.  I started off doing it by myself and then ran into a snag where it was denied and I didn’t really know what I had to do to get the process going again.  When you initially file that information becomes public knowledge so I was inundated by all sorts of lawyers to help me.  They even know when the deadline is for your appeal.  I grabbed the latest postcard from a lawyer and went with the $125 one time fee.  That did the trick.  There is also the one month review process whereby anyone in the public can object to you getting your trademark.

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